Kia Dreams Big with Track'ster Concept car

 Kia Dreams Big

Kia Concept car 2012

                         

  What happens when a dream becomes reality? Kia is dreaming big with the Track’ster concept car. The track’ster was unveiled at this year’s Chicago Auto Show. Kia Motors America (KMA) our hoping to take the soul coupe concept and hints at would could soon be the successful Kia Soul.

                When coming up with this dream, Tom Kearns, Chief designer for KMA says “The idea was to make the Track’ster tough looking, like a bulldog.” The car needed to be approachable as well so that people would know the base of it was a soul. The goal would be to make it a soul, but a soul with attitude. The bold attitude the Kearns s refers to would be seen through the cars features; the bold colors, the signature grille, smooth integrated head lights, and deeply recessed lenses.

                The idea is to get soul fans to instantly recognize all its unique features, and to create an image in people’s mind, that this could become the new sportier, bolder, successful Soul. With performance at top priority, the Track’ster makes its way to the Chicago Auto Show with intentions to kick start a driving enthusiast’s heart. With an overall 66 percent increase over the original production of a soul, and a 2.0-liter turbocharged inline-4 engine pumps 250 horsepower to the pavement , the KMA’s are definitely putting their minds to work.

                While there are no current plans to produce the Track’ster, Kia’s California design center team enthusiastically took on the project. Kearns says, “They allow KMA’s design team to dream about what could be. Whether that dream becomes a reality or not is a separate question.” The Track’ster is only a concept as of now but KIA hopes that one day it will become a car sold on KIA’s lot! Remember, “We wanna see ya in a KIA!”

The Wounded Warrior Project

For the entire month of May, we are commiting $50.00 from every vehicle sold to the Wounded Warrior Project! Make sure to check our facebook for daily facts and quotes from this amazing organization.

The 2011 Kia Optima is here!!!!

Talk about a change...the 2011 Kia Optima has quickly become one of our favorite vehicles around the dealership. For those who have driven it, no one can deny the amount of horse power this model pocesses. I found a review in the LA Times, and I do not know if I agree with their assessment of the seat cushions, but I wanted to share a review.

Stay tuned for next week, there will be a guest blogger who shares their experience with the 2011 Kia Optima.

2011 Kia Optima drives toward top of its class

Kia Autosport Supports The Fight Against Breast Cancer

In 2009, an estimated 192,370 women in the United States were diagnosed with invasive breast cancer and about 40,610 women were expected to die from the disease.

Breast Cancer is a disease that Kia Autosport is dedicated to fighting. We, as a family, are showing our support in several ways. I urge all of our dedicated readers to take a second and join us however you can.

All of our employees are wearing pink ribbons in an effort to show our support in the smallest way, but we know there is so much more we are capable of doing...

For the entire month of October, Kia Autosport will donate $50.00 to the American Cancer Society for every new or used Kia sold. Our goal is to sell 100 cars and write a check for $5,000! Melanie has informed me that when we make that goal, we will DOUBLE the amount. LETS MAKE THIS HAPPEN!

We are partnering with Cumulus Broadcasting all month to fight breast cancer. We are hosting an event on October 23rd that we hope to see everyone at! I'll blog again with more details on how to get involved, so i hope to see all of our family members there. Rumor has it, we'll have some goodies to give away!

Breast Cancer has effected all of us in some way, so for that reason, Kia Autosport knows just how important this fight is. We'd love to see ya'll help too!

And remember, breast cancer does not just affect women; In 2009, about 1,910 men in the United States were diagnosed with breast cancer. If this is not a worthy cause, I do not know what is!

Training for the 2011 SPORTAGE!

Today was an exciting day at the dealership; our sales team spent the morning with a KIA Motors rep. The rep was here to educate our team on the functions and features of the 2011 Sportage.

In an effort to be able to blog about the training, I sat in and snapped pictures & tried to take some notes. One thing that I took away from the training was that KIA is trying to pull in male customers to a car that has been dominated by female customers.

"The 2011 Sportage also has Duval CVVT, which is great because it adjusts the time of both the intake and exhaust valves. By doing so, it delivers an optimal performance and excellent fuel efficiency."

"My favorite part of training was learning about the Sportage's various comfort and convenience features; an example of this is its incomparable 31 MPG gas mileage."

According to the KIA rep, the 2011 Sportage is "dead sexy." the sales team decided that I absolutely needed to include this in the blog.

"KIA is using European styling in an effort to influence the interior and exterior of the new models!"

Kia Cadenza: Kia's New Luxury Model Coming Soon!