Thursday, December 31, 2009

Tuesday, December 22, 2009

After safety recalls, Toyota's reputation needs some TLC

By Chris Woodyard, USA TODAY

LOS ANGELES — As carefully crafted brand images go, it's hard to beat Toyota's.
Over a generation or so, Toyota (TM) built its reputation — and U.S. market share — on dependability, at a time when General Motors, Ford Motor and Chrysler couldn't shake being identified with lemons.

The Japanese automaker initially built its lineup around fuel-efficient cars, while Detroit was focused on gas-guzzling SUVs.

Mostly non-union Toyota opened U.S. plants and promised no layoffs for permanent workers. Detroit, meanwhile, laid off employees by the thousands and shuttered dozens of UAW-represented plants.

But Detroit's nemesis lately has suffered through its own run of bad press, much of it involving a consumer hot-button: vehicle safety.

The company that once could do no wrong has stumbled badly though a series of embarrassments of disclosures, allegations and recalls. Experts now are debating how deeply these will eat into the consumer trust that is Toyota's most potent asset — and what it must do to recover.

Clarence Ditlow, executive director of the Center for Auto Safety, sees real problems. "You have a company whose reputation is built on quality. It's going to do damage to Toyota for the U.S. in the foreseeable future," he says.

Others, however, believe Toyota's bank of goodwill is formidable enough that current troubles can be quickly overcome.

"They will emerge stronger than ever," predicts Jeffrey Liker, a University of Michigan professor who authored the best-selling book The Toyota Way.

This much is indisputable: It's been an awful year for the world's largest automaker.

In addition to the safety issues, Toyota only now has started to recover from unprecedented monthly sales drops this year. Last spring. the Japanese parent company closed its first money-losing fiscal year since its official founding in 1950.

Toyota has had to trim plans made during years of unbroken U.S. sales increases. It has shelved plans for new plants. It has mothballed a new Mississippi plant that was to build the Prius here for the first time. It is closing a plant it ran with General Motors in Fremont, Calif., idling hundreds of workers.

But as bad as the business problems have been, nothing has stung like the criticism over safety. Among mounting problems:

•Toyota ordered its largest recall ever — upwards of 4 million vehicles — over a defect that caused what the government calls "unintended acceleration." Floor mats could jam the gas pedal wide open.

The problem has been blamed for 13 crashes, five fatalities and 17 injuries.

The most prominent crash killed an off-duty California Highway Patrol officer and three family members in August in a runaway Lexus near San Diego.

•The National Highway Traffic Safety Administration issued a rare public rebuke, saying Toyota prematurely tried to blame the entire acceleration problem on floor mats when a NHTSA report cited other potential vehicle problems and contributing factors.

•Consumer Reports says its analysis of NHTSA data found Toyota had 40% more "unintended acceleration" incidents than any other automaker in its 2008 models.

•NHTSA ordered a recall of 110,000 model year 2000-03 Toyota Tundra pickups to correct a design that could allow corrosion to cause the undermounted spare tires to fall off and affect braking ability.

•NHTSA is looking into whether it should formally investigate engine-stalling problems in 2006 Toyota Corolla and Matrix vehicles. The agency has received 26 complaints.

•A former in-house Toyota lawyer has filed a lawsuit that alleges the automaker didn't fully disclose rollover crash test results to NHTSA as the government was trying to formulate new standards for roof strength. The lawyer, Dimitrios Biller, also alleges that Toyota withheld data from plaintiffs' lawyers in rollover accident lawsuits against the automaker, resulting in more than a dozen formerly settled lawsuits being reopened.

"It was the perfect storm," says Jake Fisher, a senior automotive engineer for Consumer Reports about the cascade of safety allegations. "If people are now questioning whether Toyota is going to be safe and reliable, that could really hurt their sales."

That would hurt a nascent sales recovery by Toyota. Better results in recent months and a big share of last summer's cash-for-clunkers trades have left Toyota's 2009 sales through 11 months down 23.8% — almost exactly the industry's overall average decline in the recession, Autodata figures show.

And by holding steady with the industry decline, Toyota actually gained some U.S. market share from those with greater falls and will finish the year as the second-largest-selling automaker in the U.S., behind only General Motors.

Toyota officials say they're pleased with their sales results, especially an uptick in November, and are confident recent safety questions won't dent the company's image or sales recovery.

"Our reputation for 30 years is built on quality, reliability and durability," says Bob Carter, a group vice president for Toyota's U.S. sales operation.

One move to protect that reputation, he says, is a permanent fix for the floor-mat issue. Owners initially were told to remove the driver's mat. Now they've been notified to bring in their vehicles for a temporary solution that involves cutting off part of the gas pedal. A final fix, expected by April, will be the installation of a newly designed gas pedal.

Evaluating Toyota's overall response to the mounting trouble, Carter says, "I am absolutely confident we acted appropriately."

Deadly crash sounded alarms

Others aren't so sure.

Toyota's biggest trouble, the unintended acceleration charges, burst into the open after the August crash in Santee, Calif., near San Diego.

A 911 call was received from a passeneger of off-duty highway patrol officer Mark Saylor, who was driving a Lexus ES 350 loaner from a dealer. The caller said the sedan was racing out of control at more than 100 mph and Saylor could not stop it. The car ended up crashing into another vehicle, killing Saylor and the others.

A NHTSA report found that the gas pedal design could allow a loose floor mat to jam it wide open. But it also cited other factors in the car's design that could make it difficult to stop in a runaway situation:

•Saylor's Lexus, and many others, have an off-on button instead of a traditional key-twist ignition. Toyota's design requires — though it is not marked with a warning — pressing the button for three continuous seconds to shut off the engine.

•The automatic transmission lever's design could make it confusing and difficult to find the neutral position in an emergency.

•The power brake system requires 150 pounds of pressure on the pedal, instead of the normal 30 pounds, to stop the car at high speed with the throttle open.

In Tokyo in October, Toyota's new president, Akio Toyoda, publicly apologized to surviving members of the Saylor family and acknowledged the safety issue.

"Customers bought our cars because they thought they were the safest. But now we have given them cause for grave concern," he said at a press conference. "I can't begin to express my remorse" for the crash.

Toyota's Carter insists that floor-mat jams remain the only confirmed cause of unintended acceleration.

But a review of NHTSA safety records by the Los Angeles Times found more than 1,000 Toyota and Lexus owners have reported sudden acceleration since 2001 — resulting in at least 19 deaths — and that jammed floor mats were not cited as a contributing cause in many of the incidents.

Safety experts say more research is warranted. "There is increasing evidence that the problem is not just caused by floor mats," says Sean Kane of Safety Research & Strategies.

He also criticized Toyota for being too slow to respond when problems were first reported and says that has prolonged and deepened its public-relations trouble.

Thursday, December 10, 2009

Best Days of The Year to Buy a Car Yet to Come

APA website that tracks new car pricing says six of the 10 best days of the year to buy a car are coming this month.

You already missed the best day of the year to buy a car: Black Friday, the day after Thanksgiving.

"Over the past four months, there have been great opportunities for consumers to buy a new car - from cash for clunkers to Black Friday," said Jesse Toprak, vice president of trends for "Our hope is that this list will help the consumer who missed out on those opportunities, plan for a purchase when the time is right for them."

Looking at transaction data, TrueCar lists the best days coming and the discounts as:

December 24th

December 21st

December 31st

December 28th

December 14th

December 16th

Thursday, December 3, 2009

L.A. Auto Show: Kia Sorento's North American debut

December 2, 2009 | 3:02 pm
The first Kia built in the U.S. at the South Korean automaker's $1-billion plant in West Point, Ga., the 2011 Sorento is a crossover that Kia believes has been “right-sized” to appeal to customers who are abandoning traditional SUVs for less thirsty crossovers. Basically, it will be aimed squarely at Toyota RAV4 and Chevy Equinox consumers when it is released in January.

After a busy year or so that included new releases of its Soul, Forte and Forte Koup, Kia is also keeping the younger, family-oriented buyer in mind with the Sorento, a budget-friendly five-seater that can seat seven in a pinch. Other nice touches in a reworked interior include leather seating on upscale models, large driver-friendly dials and a touchscreen LCD console that sits on a square-looking central stack.

The exterior of the new Sorento has a deeper, wraparound front grille that chief of marketing Michael Sprague described as “very contemporary” that stretches into Kia's Schreyer line that extends to the vehicle's rear and defines the car's monocoque shell. The Sorento has independent suspension; multi-link at rear.

The second-generation Sorento has two engine choices: a 3.5-liter V-6 that puts out 276 horsepower and a 2.4-liter four-banger that delivers 29 mpg highway. Both are mated to a proprietary (or developed in-house) six-speed automatic box.

Wednesday, November 25, 2009

All-new Kia Soul awarded 2010 'Top Safety Pick' by US Insurance Institute for Highway Safety

SYDNEY – November 24, 2009: Further exemplifying its exceptional quality and safety, the 2010 Kia Soul has yet again been recognized by the Insurance Institute for Highway Safety (IIHS) in the US and been given a 2010 'Top Safety Pick' award for the second consecutive time this year in the Small Car category.

On the heels of earning a '2010 Automotive Excellence Award' from Popular Mechanics, being named to's 'Most Exciting Cars of 2010' list and being named one of '10 Great and Safe Rides for Teens' by AutoWeek magazine, the youthful Kia five-door was one of only five small cars to earn the organization's top honor for earning 'Good' ratings - the highest achievable - in frontal, side, rear and rollover impact crash safety tests.

"Since its launch in March, Soul has lived up to its tagline of being Kia Motors' affordable halo vehicle by winning numerous awards and consistently being a media and consumer favorite," said Michael Sprague, vice president, marketing of Kia Motors America (KMA).

"Soul being honored with a 'Top Safety Pick' for a second time solidifies it as a top contender in its segment and a vehicle that offers consumers the entire package."

Ratings from the Institute are based on results from frontal, side and rear impact crash tests and, for the first time, a good performance in a roof strength test to measure protection in a rollover also was required to win.

Each vehicle's overall evaluation was based on various measurements specific to each crash angle and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible as a 'Top Safety Pick'.

Kia Motors' funky five-door Soul is a perfect embodiment of the brand's current design-led transformation with its unique design and all Soul models are equipped with a high level of standard safety equipment.

Thursday, November 19, 2009

Facebook Fan Recieves Pair of FSU Mens Basketball Season Tickets

Greg Kulbick stops to pose with Melanie Lee, General Manager of Kia Autosport. Greg was the winner of a pair of FSU mens basketball season tickets. This is our first of many Facebook fan appreciation contests. Look out for our next one soon!

Friday, November 6, 2009

Kia appeals to laid-off plant workers

Special to the News

Amy Weaver
Staff Writer

Published: November 5, 2009

» 0 Comments | Post a Comment

Days after the doors to Opelika’s BFGoodrich tire manufacturing plant closed for good, those at Kia Motors Manufacturing Georgia opened up indefinitely.

Both Opelika Mayor Gary Fuller and KMMG officials are hopeful the reopening of Kia’s online application process for production or maintenance team member positions at the West Point, Ga., assembly facility will be an opportunity for those people who weren’t looking for a job during the first application process nearly two years ago, but are now because of recent plant closings.

“There are many qualified individuals who were secure in their employment a couple years ago, but who have lost their jobs since then,” said Randy Jackson, Kia’s director of human resources and administration. “We’d love to have them join our team.”

The closure of BFGoodrich last week left about 1,000 salaried and hourly workers unemployed.

“Those folks that were at BFGoodrich, the company couldn’t say enough good things about their performance. They all were high-performing with a good work ethic,” Fuller said. “I expect many of them to go to Kia, if they haven’t already.”

About 1,200 individuals were hired from Kia’s initial application process that drew more than 40,000 applications in a 30-day period in January 2008. This application period will remain open indefinitely. To apply, visit

“After you’ve applied, if you meet our qualifications, we’ll invite you for an interview,” Jackson said. “If you pass the interview, we’ll invite you to the 40-hour, pre-employment assessment training delivered by Quick Start at the Kia Georgia Training Center. And if you pass that, there are still two or three further steps before the final job offer.”

Tuesday, November 3, 2009

Strong demand for Kia Forte and Kia Rio in October

October Auto Sales: Kia

IRVINE, Calif. — Kia Motors America said Tuesday its October U.S. sales rose on strong demand for its Kia Forte compact and Rio subcompact.

BY THE NUMBERS: Kia sales rose 45.3 percent to 22,490 vehicles from 15,483 in the same month last year. For the first 10 months of the year, Kia sales rose 7.2 percent to 261,060 units from 243,571.

TOP SELLER: Sales of the new Forte totaled 4,984, while sales of the Rio increased 74.8 percent to 4,005.

Copyright © 2009 The Associated Press. All rights reserved.

Tuesday, October 27, 2009

New Kia Plant Open for Production

New Kia plant in Georgia begins production
The Associated Press

WEST POINT, Ga. -- The newly completed Kia Motors plant in West Point is open for business.

Production began at 7:30 a.m. Friday on the first road-ready crossover vehicle. The first shiny new Sorento will be displayed in the factory's lobby.

The plant is the South Korean company's first U.S. manufacturing plant. It cost $1 billion to build and created about 1,200 jobs.

Kia broke ground on the plant, which is near the Alabama state line, and plans to hold a ceremonial first car roll-out on Nov. 16.

Kia has plans to hire 1,200 more workers next year as production increases.

On top of the jobs created at the Kia plant, Georgia Tech estimates 20,000 new job will be created by 2012 at Kia suppliers in a nine-county area that straddles the Georgia-Alabama border.

Thursday, October 8, 2009

Exciting News From the Dealer Show!

Hello everyone I just returned from the KIA Motors America Southern Region Dealer Show in Atlanta and I have to tell you it's an exciting time to be a KIA dealer and a KIA Sorento owner!

On Tuesday we took a tour of all new state of the art KIA Motors Manufacturing plant in West Point Georgia. The all new 2011 KIA Sorento will be built for America by Americans at this plant. The plant represents a 1 billion dollar investment in the USA by KIA and also is the largest investment the state of Georgia has ever seen. In addition to this record breaking investment this plant has already created over 1,200 jobs and we haven't even begun to produce vehicles. What an exciting time for neighbors in Georgia! By the time the plant is open and operational with all vendors, the site will employ up to 10,000 people. In an uncertain time where jobs are short the plant couldn't have opened at a better time.

As we toured the plant you would be amazed at the technology that will go into producing the all new Sorento. There is more robotic technology in this facility than any other plant in the United States. It's amazing to see the speed and accuracy of these machines. In the main stamping building where they produce the steel body panels there is one huge press. This thing is enormous and came all the way from Korea. The pieces traveled from Savannah to West Point with special arrangements with Georgia's Highway Patrol. In total the equipment weighed over 3,500 tons. It took the equipment over 3 days to make the journey. I would have hated to be on the road following that equipment around.

It's not all robots and huge machines, as I mentioned earlier there are already 1,200 team members producing test vehicles and more continued to be hired daily. As I walked through on our tour the team members were smiling and excited to be building vehicles. They are so thankful to have jobs and told all of us on the tour how dedicated they are to building quality vehicles. They stressed to us the want and desire to be the best of the best in the United States. As we continued our tour a different team member guided us and showed us each stage of the assembly process they complete. They did this with great pride and made me confident that they will achieve they absolute best quality vehicle for us and our customers.

Each and every Sorento produced in West Point will come off the line be quality tested in several, several different types of test, and go straight to the test track outside. I was most excited to see this track. It's 2 miles long and has several different obstacles that each and every Sorento must pass to be ready for sale. This track had over 6 different driving surfaces to create real road noise and traction. It also had a steep hill and downhill breaking scenarios to test the different breaking functions and a test for the automatic breaking system. I could go on and on about the different testing but just know that every Sorento will go through more quality test than any other vehicle on the market today. This will insure that the vehicle we deliver to you will be the best of the best.

After we had the vehicle test drivers take us on a spin we were able to get behind the wheel and see what the new Sorento could really do. I have to tell you as a 2007 KIA Sorento owner myself, I can't wait to own this vehicle. The fit, style, and performance of this vehicle surpasses every other SUV on the market today. You will definitely see why KIA Motors has the Power to Surprise when you drive this vehicle. It will come standard with blue tooth, satellite radio, and the longest warranty in the business. Not to mention more than this blog can fit of standard options. KIA has also crash tested several vehicles and anticipate a 20 star crash test rating. Along with the best gas mileage in it's class, this vehicle will definitely be on every one's shopping list.

So with all that I also need to share some other great news. In 2010 you will see a new Sportage and a new Optima. These vehicles are amazingly designed and full of equipment. I'll keep you posted as they release more information to us.

Well, I just wanted to let everyone know how exciting it is to know our vehicles will be made just up the road from us. It's also great to know that in a time where auto makers are sending jobs out KIA is bringing jobs in. I couldn't be more excited to share my experience this week with you and invite you to visit for more information about the all new Sorento.

They told us that probably by April the plant will be open to the public for tours. We will have the all new Sorento in our showrooms by January.

I'll continue to keep you posted on KIA's growth but remember until then I wanna see ya in a KIA!!!

Melanie Lee
General Manager

Sunday, September 6, 2009

Come by and Crush the Competition!

This Labor Day Kia AutoSport is having a huge clearance sale and offering you the opportunity to "whack" the competition, just like we have been for years. All you Noles fans come out and "whack" the Hurricane mobile. You choose your weapon, baseball bat or hammer, either one will do some crushing! While you are here check out all the "whacked" prices on new and pre-owned vehicles! Come on by and have some fun! We want to see ya in a Kia!

Saturday, August 29, 2009

It's Better Than Cash for Clunkers!

It's better than Cash for Clunkers, it's cash for any trade only at KIA AutoSport. We still want to trade you out of your gas guzzling clunkers even though the government has run out of cash. Bring in your old ride today and we'll give you up to $7,000 minimum trade on select new KIA's. Hurry in this weekend for your end of August savings.

And remember we wanna see ya in a KIA!

Monday, August 24, 2009

Gas Mileage: Are the EPA ratings correct on your vehicle?

Gas Mileage is the fastest concern amongst car shoppers today when purchasing a vehicle. The fact is gas has gone up and it looks like it will stay that way. So, gas mileage is important. I wonder though, who comes up with these ratings on the vehicles and how?

I have been in the car business for many years and I have noticed that most consumers only look at the two numbers in bold on the EPA ratings. If you look closer you will find that there are numbers on the bottom of that BOLD number that tell you the fluctuation in gas mileage on those types of models. I only bring this up because recently on my move to Arizona, I loaded up my 2004 Kia Optima V6 and made the trek 2,000 miles across the country with my dog and a car full of "leftover stuff." Now you would think that with all the added weight and my 85 lb. Lab in the back seat that I would get less than the EPA ratings. On the contrary, I ended the trip with a MPG rating of 31!! The average when I purchased my car was 27. Granted I have had my Kia regularly serviced with Kia AutoSport's award winning service department, but the final number did surprise me.

The moral of this story is don't always trust that sticker on the windshield! Take the vehicle for a spin and always take in to consideration those little numbers on the bottom of the big bold number!

Tuesday, August 18, 2009

Kia AutoSport Introduces New Pre Owned Inventory Blog!

We have just launched a new way for customers to keep track of our ever changing pre-owned inventory. To follow our Pre-Owned Blog click here, Tallahassee Used Cars .We will be updating the inventory throughout the week. You can also follow us on twitter by clicking on Kia AutoSport's Twitter Page. We are making it easier for you to have the best shopping experience. We hope you find these new methods exciting and helpful!

Wednesday, July 29, 2009

Cash for Clunkers is Here!!!!!

Check out how you can get information from one of our experts.....

Come in today to receive huge savings and remember we wanna see ya in a KIA!!!

Tuesday, July 21, 2009

Cash for Clunkers is Here!

We have already begun giving cash for clunkers. At KIA AutoSport we have over 10 models that get over 30 mpg. We are your Tallahassee leader for Cash for Clunkers.

If you have a qualifying clunker you can purchase a brand new 2009 KIA Rio getting over 40 mpg, for only $7,995.

Stop by today and see one of our knowledgeable and trained sales associates to find out more. Get more for your money at KIA AutoSport.

Thursday, July 16, 2009

KIA AutoSport Employees Paint the Building!

As you ride down Tennessee Street you'll notice a fresh coat of paint on our building. Employees Melanie Lee, Doug Cook, Rocky Hughes, and Doug Hughes spent several weeks painting our building in the 100+ degree weather.

We painted ourselves so we could pass the savings on to you.

Come by and check out our new look and receive the best deal on your next new or pre-owned vehicle from KIA AutoSport.

July is KIA's Birthday!

July marks KIA Motors America's 15th Birthday. In celebration we are passing amazing discounts on to you.

We'll be celebrating all month long so come on down and see why KIA has the power to surprise. And remember we wanna see ya in a KIA!

Thursday, June 25, 2009

New Paint Job and Fresh Inventory!

Kia Autosport has been busy lately revamping the showroom and getting ready for the busy summer season. With a fresh coat of paint and three new models to choose from, we are ready to do business. Come by and see the new paint job and while your at it, check out the new Soul, Borrego, or all new forte!

Thursday, June 18, 2009

Check out our June Savings!

Click here to see the savings going on right now at KIA AutoSport.

Remember We Wanna See Ya in a KIA!

Monday, June 15, 2009

Stankey Legs win 6-5

On May 31st the Sales Stankey Legs won in the first annual KIA AutoSport employee softball game. It was a very close game that went into an extra inning. The Stankey Leg's were able to squeeze out a extra run and hold off the Parts and Service All Stars in the bottom of the 8th.
The All Stars have requested a rematch and it's looking like it will take place at the end of June. We will announce the rematch date when it's set and we invite everyone to come by and join in the fun.

Green Maintenance Tips

You can save money and energy-and wear and tear on your vehicle-with proper care and maintenance. Here are the items that most affect fuel economy.

Motor oil. Top off and change oil as necessary with KIA Motors recommended grade, "energy conserving" motor oils. Doing so can improve fuel economy by up to 2 percent, according to the U.S. Environmental Protection Agency (EPA). Replacing conventional oils with synthetics may offer even greater fuel economy benefits. Check with your Service Advisor for more details on the difference in your oil.

Air filters. Make sure you change your air filter at the end of its recommended lifespan. Replacing a clogged air filter can improve a vehicle's gas mileage by up to 10 percent, according to the U.S. Department of Energy.

Engine performance. Enhance fuel economy performance by having engines tuned and spark plugs replaced according to KIA Motors recommended schedule. A single misfiring spark plug can cut fuel economy by up to 4 percent, according to the EPA.

Brakes. Improperly maintained brakes can result in unwanted drag. This unnecessary resistance can have the same effect as driving with a foot on the brake pedal: a dramatic drop in fuel economy.

Warning lights for Service Engine Soon or Check Engine. Ignoring these indicators may result in poor fuel economy performance and require expensive repairs. For example, a warning light may indicate a faulty oxygen sensor is sending more fuel to the engine than necessary, which can result in a 40 percent fuel economy decline. A warning light could also indicate a faulty thermostat, which can prevent a cold engine from reaching its normal operating temperature resulting in the unnecessary injection of fuel.

Tire wear. Replacing worn tires with a KIA Motors recommended size and style can save hundreds of dollars a year. To improve fuel economy performance, consider low rolling-resistance replacement tires.

Tire inflation pressure. Keeping tires inflated to at least the KIA Motors recommended pressure can improve fuel economy by up to 3 percent, according to the EPA. Under-inflated tires require more energy to roll, meaning more fill-ups.

Unnecessary items that add weight to the vehicle. Unnecessary weight lowers fuel economy; remove heavy items from your trunk and back seat.

Evaporative emission controls. Poorly operating evaporative emission controls can fail to capture gasoline vapors and recycle them to the fuel tank. Faulty controls waste gas and degrade air quality.

Transmission. Properly operating modern transmissions and drive components are critical to vehicle fuel economy performance. Routinely check proper fluid levels and system operation.

Call 850-576-2116 to schedule your green maintenace check-up with us today and start saving money on fuel cost.

Saturday, June 6, 2009

Huge Weekend Savings Going On Today!

This weekend only we are taking up to $8,000 off select new 2009 KIA's! In addition to our huge savings we will have 3 radio stations out here today giving away food, drinks, and prizes. Stop by and browse our inventory and take advantage our big summer savings!

Friday, June 5, 2009

The All New 2010 Forte Has Arrived!

Great news Tallahassee the all new 2010 KIA Forte has arrived in our showroom! We are extremely excited for you to see the newest addition to the KIA product line.

The all new Forte is loaded with new standard technology features like blue tooth, Sirius satellite radio, IPod and USB port. In addition to class leading technology the Forte is loaded with standard safety features you won't find on any vehicle in it's class. These standard features include Anti-lock brakes, electronic stability control, and traction control not to mention the Forte comes standard with 6 airbags.

The best thing about the Forte is that you can have all this for a starting price of $13,648! With a price like that the Forte is sure to be one of our best sellers. We invite you to come on by and take one for a spin. We look forward to seeing you soon!

Thursday, May 28, 2009

The Newest Member of the KIA AutoSport Family.

Little Soul is the newest member of our family here at KIA AutoSport. Little Soul is a hamster with some attitude just like the newest addition to our product line up the all new 2010 KIA Soul.

If you have seen the new KIA ad on television you can understand why we felt compelled to make this addition to our family. Visit the YouTube link on our website to check out the ad if you haven't seen the head bobbing hamsters.

Little Soul lives in a very stylish habitat in our showroom. In addition to his habitat we also have a hamster track where you will often find him speeding around on in his yellow hamster vehicle for some exercise. You can often find Little Soul speeding around the office in his vehicle.

We invite everyone to visit Little Soul while visiting our dealership. Little Soul will be here like we are 7 days a week!

Saturday, May 23, 2009

Memorial Day Weekend Clearance Event!

This weekend we have a huge inventory clearance event happening for Memorial Day. Come in and receive $5000 off* any new 2009 in stock.

We look forward to seeing you this weekend!

Monday, May 18, 2009

6 Green Driving Tips

At KIA AutoSport we care about you and your vehicle.

With the price of gas on the rise we wanted to provide you with a few Green Driving Tips that if used will increase your gas mileage.

1) Avoid quick starts and aggressive driving. A smooth, steady speed saves gasoline and reduces wear and tear on the engine, tires, transmission and brakes.

2) Slow down! Fuel economy decreases about 1% for each mph over 55. Driving 65 mph vs. 75 miles mph, for example, increases fuel economy by about 10%.

3) Use overdrive and cruise control. Overdrive gears slow engine speeds, saving gasoline and reducing wear. By helping to maintain a constant speed, cruise control reduces gasoline consumption. Use both features only when safe and appropriate.

4) Combine trips when possible. Your engine runs more efficiently once it's warmed up, so avoid making multiple short trips. Stop-and-go driving also burns more gasoline. Avoid driving during rush hour whenever you can.

5) Reduce drag. Remove roof racks and other items from your vehicle when you're not using them.

6) Avoid unnecessary idling. In addition to contributing to engine wear and tear and air pollution, consider that when your vehicle is idling, you are getting 0 miles per gallon of gasoline you use.

Those tips should get you a little further on a tank of gas. Check our blog regularly and we'll have our Green Maintenance Tips posted later on this week and remember at KIA AutoSport we're always having a great day!

Tuesday, May 12, 2009

KIA AutoSport Employee Softball Game Sunday May 17th

KIA AutoSport Employees are getting ready for the big game this Sunday May 17th. The Parts and Service All Stars will take on the Sales Department Stankey Legs in our first ever employee softball game. Employees from both teams have been optimistic about a win.

The Parts and Service All Stars will be lead by long time Softball and Baseball Player Doug Hughes our Parts Manager. Doug feels extremely confident with his leadership he can pull his team to victory. Playing for the Parts and Service All Stars will be; Doug Hughes Parts Manager, Co-Captain Kelly Facer Service Manager, Ron Angelotti, Adam Perry, Danny Campbell, Brandon Thomas, Doug "Fresh" Cook, Daniel McKeithen, Dwayne Griffin, and John Wayne Cassidy. Doug said today, "We are playing with the right attitude and we are not afraid of the competition. They all eat too much and are out of shape."

The Sales Stankey Legs will be lead by the main man himself, Mr. Monroe Lee. The Sales team completed 2 team practices in the past weeks and have made steady progress. The team captains have stated that the All Stars are coming into this game underestimating the strength, skill and speed of the Stankey Leg's. Playing for the Stankey Leg's will be; Melanie Lee, Omar George, Nicky Jones, John Cray, Steven Clemens, Mike "Boom" Champion, Ron "Stankey Leg" Murray, Kristin Sirmon, Kenroy Johnson, Katrina McAphin, and Colleen Harp. Kelly Facer from the Parts and Service All Stars attended the Stankey Legs team practice Saturday evening. After witnessing the Stankey Leg practice Kelly admitted to Melanie that he was a little more concerned than he and Doug were letting on.

Also joining in will be the Stankey Leg cheer squad lead by Susan Schrier. Joining the cheer squad will be Sharon Davis, Christa McCarthy and our newest cheerleader Ella McCarthy. They have prepared a wonderful array of theme music that is sure to entertain everyone in attendance.

We inivite anyone who would like to attend and watch as these bitter work rivals take it out on the field.

Stankey Leg's vs. Parts and Service All Stars Sunday May 17th at Messer Field. We hope to begin around 5:30 pm and no later than 6 pm depending on how business is on Sunday afternoon.

Sunday, April 26, 2009

Sunday Fun Day at KIA AutoSport

We are open and enjoying a wonderful Sunday afternoon at the dealership. We even have 96.1 The Jams radio station out here.

Come by and see us for an amazing deal today.

Friday, April 24, 2009

Kia AutoSport Employees Raise Money for The Amerian Cancer Society

On Saturday April 17, 2009 the employees of KIA AutoSport came together to raise money for the American Cancer Society's Relay for Life.

To raise money we cooked out and painted faces, but the highlight of the day was our dunking booth. The dunking booth featured Melanie Lee and the entire sales staff. Customers had the opportunity to come by and dunk their favorite sales person.

Fellow employees couldn't pass up the chance to dunk the Parts and Service Managers either. Fully clothed; Doug Hughes, Kelly Facer, and Ron Angelotti took their dunks like champs in the booth.

We were even able to convince a member of our office staff, the former Miss Madison County, to take her throne above the dunking pool. We raised $129 just for Kristin alone.
All together Saturday was a festive day where we raised money for a great cause. The customer and employee participation was outstanding.

The American Cancer Society's annual Relay for Life helps raise money for research, detection, prevention, and patient services. Every year more than a million people are diagnosed with cancer. Also, one in three people will be diagnosed with cancer in their lifetime. KIA AutoSport is happy to be able to raise money for this great cause.

If you would like to walk with the KIA AutoSport team or make a donation to the Relay for Life please contact Susan Schrier at 850-576-2116 for more information.

Thanks to everyone for your participation and we look forward to our next event!

Friday, February 6, 2009

Kia Extends O% financing and rebates up to $5,000

Kia has announced that they are extending the January rebates for the month of February! Make sure you don't miss out on rebates as high as $5,000 or 0% financing with up to $2,800 cash back! We have very limited 2008 stock left so call us today at 850-576-2116 to secure one today!

Kia Autosport Named Time Magazine Florida Dealer of the Year

Local auto dealer earns national honor

Monroe P. Lee, president and owner of Florida AutoSport Inc., the Kia AutoSport dealership in Tallahassee, was honored Tuesday in New Orleans for being nominated for the 2009 Time Magazine Dealer of the Year award. Lee was one of only 49 dealers from around the nation honored at the 92nd annual National Automobile Dealers Association convention and exposition. Given by Time and the Goodyear Tire & Rubber Co., the award recognizes the country's most successful dealers who also demonstrate a long-standing commitment to community service.