Wednesday, January 20, 2010

EDMUNDS.COM NAMES 2010 KIA SOUL AND SEDONA “TOP RECOMMENDED” VEHICLES FOR 2010

IRVINE, Calif., January 19, 2010 /PRNewswire/ — Adding to an already extensive list of prestigious honors and recognitions, the Kia Soul urban passenger vehicle and Sedona minivan each were named as “Top Recommended” vehicles for 2010 while Soul and the Forte compact sedan were listed among the top 10 “Consumers’ Favorite Cars for College Students” list by leading automotive research site Edmunds.com. Soul, Forte and Sedona each were highlighted for their individual abilities to aptly meet consumers’ needs in their respective segments and still offer an outstanding value.

“Soul and Forte provide buyers youthful and dynamically styled vehicles with an impressive array of standard safety features, high-tech features and extensive personalization options while Sedona presents excellent safety features, convenience and comfort,” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “It is a testament to the Kia brand to have all three vehicles that embody Kia’s core philosophies of quality, value, safety and style honored by a trusted online automotive resource like Edmunds.com.”

Edmunds.com selected the Top Recommended vehicles as part of its 2010 New Car Buying Guide to assist consumers with the new car buying process. The final Top Recommended list was compiled from multiple categories, including Top Recommended Sedans, Trucks, SUVs, Wagons and Minivans, Diesels, Convertibles, Coupes and for Mobility Challenged Drivers.

The “Consumers’ Favorite Cars for College Students” list is part of a monthly initiative where Edmunds.com invites consumers to participate in surveys to vote on their favorite vehicles in different categories, including favorite luxury sedans, midsize family sedans, hybrids, off-roaders, convertibles, family haulers and economy cars. Like the Top Recommended vehicles, the results are published online to help assist car buyers with future purchasing decisions.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, Kia Motors’ affordable halo vehicle offers an attractive starting price below $14,0001. Four special edition Souls, based on the Soul+ trim, also are being released throughout the year, including Denim Soul, Ignition Soul and most recently Shadow Dragon Soul. Offering consumers even more ways to personalize Soul, each special edition comes with its own unique exterior color and packaging.

The uniquely styled Soul offers an extensive list of standard safety features, including front seat active headrests, dual front advanced airbags, front seat-mounted and full-length side curtain airbags, an Antilock Brake System (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Electronic Brake Distribution (EBD), Brake Assist System (BAS) and a Tire Pressure Monitoring System (TPMS). Front and rear crumple zones, side-impact door beams, an impact-absorbing steering column and Lower Anchors and Tethers for Children (LATCH) system also come standard.

Available in three trims, LX, EX and SX, pricing for the Forte sedan starts at $13,6951 for the LX trim, while the EX begins at $15,9951 and the SX starts at $17,4951. In addition to competitive pricing, Forte comes well-stocked with a long list of standard amenities, starting with a standard AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities with three months complimentary service2. Also standard on all models is an auxiliary audio input jack and USB port for connecting personal MP3 players as well as Bluetooth®3 wireless technology and connectivity with steering wheel-mounted controls, which enables hands-free operation for all compatible mobile phones.

The 2010 Sedona is available in three trims, base, LX and EX. Pricing for the Sedona starts at $21,2454, while moving up to the LX trim starts at $22,2454, and the EX models begin at $27,7454. A segment leader in value and safety, Sedona, named the “safest minivan ever tested” by the Insurance Institute for Highway Safety (IIHS), offers consumers invaluable protection provided by a wide range of standard safety features, including six standard airbags (dual advanced front and front seat-mounted side air bags, and full-length side curtain air bags for all three seating rows), active front headrests, a four-channel, four-sensor, Antilock Brake System (ABS) with Electronic Brake-force Distribution (EBD), which takes into account vehicle load and weight distribution and ensures the appropriate stopping force is used.

Kia Product Line
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. The vehicle line features the stylish Forte compact sedan and all-new two-door Forte Koup, the highly personalizable Soul, functional Rondo CUV, award-winning Sedona minivan, purposeful Optima midsize sedan and versatile yet fuel-efficient Rio and Rio5 subcompacts. The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be built at Kia Motors Manufacturing Georgia5, Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup.

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